Dave VanHoose: Your USP or Unique Selling Proposition?
What is Your USP or Unique Selling Proposition? Do you know what your USP (Unique Selling Proposition) is? Is it clearly defined in your mind? What makes your product different from anybody else’s? This is incredibly important because your audience is sitting out there thinking, “Well, what’s your USP?” Now, they may not be using [...]



